We are opening this post providing a written record of we are not sponsored by a well-known beer brand. We dare to make you a direct request because we would like to urge you to do exactly what the title says: think green.

At the end of last year, Pantone® company (an authority in the field of color) chose the Greenery as the 2017 color of the year and, with a little foresight, we have realized that this color is being applied in a multitude of fields that go beyond fashion or decoration trends.

Can you imagine it? Look at these examples:

Technology is also green. Some time ago, we explained you the “re-naturing of cities” concept and the importance of developing actions inspired by nature to deal at environmental challenges in cities in the same way as the nature would do it. CARTIF already has an on-going project in this regard and another one is starting (do not forget its name: Urban GreenUp). Both imply that, in Spanish cities such as Valladolid and Alcalá de Henares, green corridors, vegetal paths, green walls and pollinator’s modules are coming to stay. This fact brings us to ask you strongly that, if you begin to see technological solutions based on nature within your city, take an interest in them from a positive point of view, we would not like to hear you saying “what the hell is going on with this beehive in the middle of my street?”.

Psychology is also green. We encourage you to know, embrace and apply the concept of ecological intelligence. “This concept is challenging our ideas about living green. With the book “Ecological Intelligence”, Daniel Goleman calls on all of us to think beyond terms like “organic” “recycled” “fair trade” and to pursue a deeper, more critical understanding of how the products we buy, use and discard affect the environment. Convinced that information is the tool we need for real reform, he offers a few lessons to get us started.” Daniel Goleman is an internationally known psychologist and, in our opinion, his concept sums up perfectly the importance of looking at nature to encourage sustainable development, which is the development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

Big multinationals tell us they want to be green. And we would like to think that they really want to be green. Our anticipation is very high with the latest news about Apple’s 2017 Environmental Responsibility Report. They have revealed that they are going deeper to pioneer a closed-loop supply chain, where products are made using only renewable resources or recycled materials. Moreover, an interesting advance seems to be developing in the company, a new recycling robot will be able to disassemble products and recover recyclable components of a used smartphone.

If Pantone® defines the 2017 color of the year as “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive” … do you dare to think green?

Laura Pablos Lopez
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